GDES 132 Project 02 — Type Hunting
Project Overview — Visit the Instagram account @typehunting and find a package design you would like to update and modernize but still maintain the general “foundations” of the design. The update should reflect your own narrative critique and approach allowing for a personal design statement & identity for the new label.
Project Reflection — As I scrolled through the @typehunting Instagram account, I knew I wanted to create a cocktail brand. My strategy was to use the existing vintage packaging design as a foundation for an update, but keeping the old-school, antique aesthetic. I was drawn to the Gordon’s can because of the hand-drawn look to the packaging.
Software used — Adobe Illustrator & Photoshop , Canva and Gemini
My inspiration:
Process:
**Disclaimer: the original truck illustration was
used and modified in my rebrand design**
**Disclaimer: the original truck illustration was
used and modified in my rebrand design**
Design draft #1:
Label designs:
Mock brand deck: