WEATHER TOGETHER
Designer & Media Planner
Designer & Media Planner
What is BCKR?
A company that produces premium fan gear including high performance rain jackets, winter coats, and hats made from high-quality materials. They’re an outdoor company that makes merchandise “built to last” (BCKR.com).
The End Result: Developed a campaign to reestablish BCKR as the preferred outerwear brand for collegiate fans, especially those who value belonging, tradition, and quality. Our campaign focused on building an emotional connection to the brand. The slogan 'Built to Weather Moments' reinforced this message, as a symbol of community.
ART DIRECTION: ELIOT CORRELL & AILEEN GALARZA
ACCOUNT MANAGER: JOE FRICKE
ACCOUNT PLANNER: MITCH GODFREY
DESIGNER & MEDIA PLANNER: SOFIA LENTZ